Our client in the FMCG (Food Products) industry is looking for experienced Area sales representatives. The Sales representative is tasked with managing the assigned wholesalers ensuring that targets relating to the number of customers recruited, service levels, sales values, etc. are achieved and other sales matrices are achieved in line with agreed-set targets; and ensuring client retention for increased profits.
Responsibilities
- Develop partnerships with assigned customers, maximizing opportunities in existing and new markets and managing the needs of customers.
- Execute sales and account management to achieve sales objectives in assigned territory.
- Work with customers through proper coordination of orders and deliveries, and channel distribution to ensure stock availability at the assigned wholesalers.
- Responds timely to customer inquiries and resolves issues and concerns promptly while keeping customer retention a priority.
- Pursue business opportunities by understanding customers' diverse, specific business needs and applying product knowledge to meet those needs.
- Monitor and report on competitor activities to the Area Sales Manager
- Keep the ASM updated on the state of the trade in all areas worked in, particularly as it applies to distribution effectiveness and CIL's position in the market.
- Implement Trade/Shopper Marketing initiatives throughout the General Trade Channel, ensuring that such initiatives are kept refreshed.
- Secure new orders from prospective customers and from existing clients by upselling and cross-selling in line with set individual targets. Achieve and exceed sales targets set by Area Sales Manager and contribute to team targets.
- Cultivate new sales leads to establish a business; identify and develop new business through networking, courtesy, and follow-up calls.
- Continuously visit markets to strengthen relationships with existing accounts and identify and bring on board new accounts.
- Promptly deal with all customer complaints and follow up to ensure their issues have been resolved satisfactorily.
- Gather feedback from customers on products and services so as to inform improvement decisions.
- Prepare weekly sales plans and submit comprehensive reports (daily, weekly, monthly, and quarterly basis) as per the requirements.
Qualifications
- Bachelor's degree in Business Administration or related.
- Minimum 2 years experience in Sales or related roles.
- Good planning, organizational, and time management skills.
- Exceptional customer service skills
- Rapport building and ability to influence.
- Demonstrate a high degree of sensitivity, and confidentiality when dealing with internal and external customers.
- A go-getter, results-oriented with excellent follow-up skills.
- Good interpersonal, communication, and presentation skills.
- Have a high sense of accuracy and attention to detail.
- Business and financial acumen with high work ethic, tenacity, and flexibility.
- Have good numeracy, problem analysis, and reporting skills.
- Highest level of personal and professional integrity.
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